STUDENT WORK, 2019

Zine Design
Type Design

A chapbook was created using the transcript of Alison Ledgerwood’s TEDx talk on developing a positive outlook. Drawing on findings from a 2013 experiment by Errol Morris and The New York Times—which identified Baskerville as the most reliable typeface and Helvetica as the least—the text was set in one of the two typefaces depending on whether its tone was positive or negative. Black and white were used in deliberate contrast to suggest opposing emotional states. A modular typeface, inspired by maze-like forms, was designed to evoke the cyclical and frustrating nature of negative thought patterns. You can watch the Tedx Talk here.

CREDITS

TEXT BY ALISON LEDGERWOOD